MOTIVATION Formula™ :

Our MOTIVATION Formula™ is synergy created via motivation between the 3 key stakeholders, that results in “Unlocking the Code” to closing millions of dollars in New Business Revenue annually.

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The Stakeholders:

  1. Station Ownership and Top Management

  2. Local Sales Management and AEs

  3. Local Business Prospects

The Motivation:

  1. Ownership and top Management is motivated by the growth in New Local Direct Business.

  2. Local Sales Management and AEs are motivated by the comprehensive sales coaching we provide, which includes the true art of cold calling and the power of completing a quality Retail Profit CNA.  This creates a more intimate understanding of a business owner’s objectives and goals.

  3. Local Business Prospects are motivated by the value pricing but also, because of the Retail Profit CNA, the AE’s understanding of their objectives and goals and their commitment to the business owner’s success.