“Gabriel Media has been the highlight of my year! They got our sales teams focused on activities that had a clear end result. Our group generated millions of dollars in annual new business! The training they provided was outstanding, plus it turned out to be a huge ‘team building’ event”!   
Joe Bell  Sr VP Sales Summit Media Group.


“All I know is that Gabriel Media has put multi-millions of dollars in new business on our stations with a presentation unique in the industry. Their training comes from being in the trenches and actually closing business. There is not another approach that is similar.
NEXSTAR TV – Sheri Mudd, DOS Lubbock, TX


“There is nothing like Gabriel Media.  We rose to the top of our company in new direct business because of the Gabriel Media Open House events.  Their training is tailored specifically for our staff.  The energy, enthusiasm and positive work they do with my staff is amazing.  The presentations are the best I have EVER seen in my 30+ year career in TV.”
John Chadwick, VP/GM WREX TV, Rockford IL


“Since, 2003, we have partnered with Gabriel Media to help literally thousands of local businesses achieve marketing success. Their Smart Marketing program not only provides our clients topical, up-to the minute marketing information but also offers a clear, proven plan for marketing their businesses to local consumers. If you are looking to meet and exceed your yearly new business goals, I highly recommend Gabriel Media.”
BEASLEY MEDIA GROUP – Kent Murphy GSM/DOS- Augusta, GA


“If you think you have ever done anything like Gabriel Media, you haven’t! They have the most unique blend of education, sales training and presentation in the business. They merge our local radio story with our digital assets into a compelling opportunity for local business owners. They are the best thing going in our business!”
DESERT MOUNTAIN BROADCASTING – Cam Maxwell, Owner, Billings/Bozeman/Butte


“If you think Gabriel Media is just an inventory company, you would be way off course.  They are Radio and TV’s biggest cheerleader and the best sales training company we have ever used! They craft our story in to a positive local presence.  Digital.  Radio.  TV.  What’s YOUR story?  We did 10% of our station billing in four days.  You simply MUST see for yourself.”
John Siegler, Brazos Media, College Station 


“In an ever-changing media advertising landscape, Gabriel Media continues to arm our salesforce with new revenue development results that grow each year. Gabriel Media is a part of our revenue development annual strategy and will continue to be on our team as long as we want to pursue new local direct clients…and we do!”
MORRIS MULTIMEDIA – Todd Buccelli, GM WGMT TV – Macon, GA



HERE’S HOW IT WORKS
Smart Market project takes 8 working days. Monday–Friday of SET-UP-WEEK and Tuesday, Wednesday and Thursday of PRESENTATION WEEK.
SET-UP WEEK INCLUDES:
1. A Gabriel representative will come to your market on Monday afternoon of Set-Up-Week and conduct a meeting to show your sales staff the actual 30 minute Smart Marketing presentation specific to your market. This will be the same presentation that we will make 4 times per day the next Tuesday, Wednesday and Thursday. Presentation times are 9AM, 11AM, 2PM and 4PM
 
2. We send a database of the businesses in your market to the management staff 3-4 weeks before we arrive so you have plenty of time to scrutinize the list and highlight any business you do not want us to contact. Then send the list back to us and we will delete them before we hand it over to the telemarketers.
 
3. Our team of telemarketers will call thousands of businesses in your market Monday–Friday of Set-Up-Week inviting them to come to one of our Smart Marketing presentations. Management will approve the telemarketing script before the first call is made.
 
4. Each evening the telemarketing company will email to your management the confirmed appointments they achieved that day. It will be somewhere between 50-80 appointments depending on market size. The next morning we conduct a sales meeting and distribute the confirmed appointments to your sales staff. Their job is to call the business owner and re-confirm the day and time they’ve committed to attend as soon as possible. Each seller then fills out a simple one page confirmation sheet and brings it to us. The Gabriel rep enters all appts in to a master spread sheet sorted by day/time to hand back to the staff by the end of the week. Find Out More