“We have had a partnership with Gabriel Media for 15 years. From the Great Recession to Covid, Gabriel Media’s Open House events have put millions of dollars in new business on our books. Their presentations are the most updated stories in our industry and it speaks to local business owners in a way that encourages them to buy advertising and digital! Plus, the sales training puts them over the top for my team! I strongly encourage ANY media group to partner with them.”
Tim Huelsing, VP/Marketing Manager, MidWest Communications, Evansville/Terre Haute, Indiana
“After having done many of these in these programs in the past, Gabriel Media “gets it”. You guys get the most out of my sales staff – evaluating their personalities and how to get the most out of them. Since we started working together in 2015, we have had huge success and everyone at KLBK / KAMC can not wait until next year when we get to hit another home-run together”
Cindy Gilstrap, VP/GM KLBK / KAMC Lubbock, TX
“There is nothing like Gabriel Media. We rose to the top of our company in new direct business because of the Gabriel Media Open House events. Their training is tailored specifically for our staff. The energy, enthusiasm and positive work they do with my staff is amazing. The presentations are the best I have EVER seen in my 30+ year career in TV.”
John Chadwick, VP/GM WREX TV, Rockford IL
2022 marks the 20th year we’ve partnered with Gabriel Media in Augusta Georgia. We have grown our business exponentially year after year, even during the Covid pandemic and other economic downturns. They provide some of the most important training our sales staff receives every year. Plus, each year’s presentation brings relevant and updated marketing information including social and digital offerings. We have secured annual agreements on our stations with literally hundreds of local businesses using their program. They have been a huge part of our success with meeting and exceeding our local direct business goals! Thanks Gabriel Media!”
Kent Dunn – Regional VP Augusta GA/Fayetteville NC, Beasley Media Group
I get excited every year when it’s time for presentation week with Gabriel Media. Blake Fulton and Gabriel Media bring amazing energy and great enthusiasm every year and our staff responds to it every well. It is such a fast-paced week — and there is nothing better than to count up the tens of thousands of dollars your company makes after every session!”
Reeves Kirtner – Kindred Communications, Huntington WV
HERE’S HOW IT WORKS
A Smart Market project takes 8 working days. Monday–Friday of SET-UP-WEEK and Tuesday, Wednesday and Thursday of PRESENTATION WEEK.
SET-UP WEEK INCLUDES:
1. A Gabriel representative will come to your market on Monday afternoon of Set-Up-Week and conduct a meeting to show your sales staff the actual 30 minute Smart Marketing presentation specific to your market. This will be the same presentation that we will make 4 times per day the next Tuesday, Wednesday and Thursday. Presentation times are 9AM, 11AM, 2PM and 4PM
2. We send a database of the businesses in your market to the management staff 3-4 weeks before we arrive so you have plenty of time to scrutinize the list and highlight any business you do not want us to contact. Then send the list back to us and we will delete them before we hand it over to the telemarketers.
3. Our team of telemarketers will call thousands of businesses in your market Monday–Friday of Set-Up-Week inviting them to come to one of our Smart Marketing presentations. Management will approve the telemarketing script before the first call is made.
4. Each evening the telemarketing company will email to your management the confirmed appointments they achieved that day. It will be somewhere between 50-80 appointments depending on market size. The next morning we conduct a sales meeting and distribute the confirmed appointments to your sales staff. Their job is to call the business owner and re-confirm the day and time they’ve committed to attend as soon as possible. Each seller then fills out a simple one page confirmation sheet and brings it to us. The Gabriel rep enters all appts in to a master spread sheet sorted by day/time to hand back to the staff by the end of the week. Find Out More