There is no better feeling in sales than “The Win”. When a new client is acquired, it validates all the hard work, research, trust and relationship building. So, congratulations are in order. But the job is only half done. The next best feeling in sales is keeping that new client.
That is why The Retail Profit CNA™ (RPCNA) was developed. This specific version of the traditional C N A is designed to help you do just that…keep clients, not just win clients.
Too often in the marketing consultation / sales arena AE’s promise clients “I will learn your business”. What the new client really needs to hear is…” I have a process that will help us identify the best opportunities for your businesses success and how to craft the right message to incite your target customer to buy”.
This is accomplished by using this RPCNA to create a more intimate conversation with the client. It demonstrates to the client the AE’s unique understanding of a retail business and the touch points that can be exploited to meet and exceed sales goals
Through this RPCNA a detailed study of your business is developed creating fences around important Objectives that must be reached. It then allows for the development of a more specific communications strategy for the retailer. Unique variables and opportunities that make up your business are identified. The process then leads to result-focused marketing for your business. And, most important, a long-term mutually successful partnership is created.
We look forward to sharing with you all the details of the following 5 key touch points necessary to building an effective Retail Profit CNA™.
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