This Open House program informs business owners on how to raise their brand awareness and grow their business affordably. It will motivate your newer, as well as your veteran sellers to create more direct revenue for your stations in two weeks than they do all year!
Key Benefits:
• Uniquely designed for small, medium and large market broadcast groups and business owners/advertisers.
• Shares with business owners up-to-date trends in marketing, media, technology and information on today’s consumer groups and how to keep them loyal to your business.
• Information on how to grow your business in a challenging environment and the importance of consistent advertising during any economic environment.
• Gives in depth information on broadcast media’s competitive advantages and how combining your social/digital media with broadcast media is a winning combination.
• Excellent training experience for new sellers and veterans alike.
Motivation Formula™
Our MOTIVATION Formula™is synergy created via motivation between the 3 key stakeholders, that results in “Unlocking the Code” to closing millions of dollars in New Business Revenue annually.
The Stakeholders:
1. Station Ownership and Top Management
2. Local Sales Management and AEs
3. Local Business Prospects
The Motivation:
1. Ownership and top Management is motivated by the growth in New Local Direct Business.
2. Local Sales Management and AEs are motivated by the comprehensive sales coaching we provide, which includes the true art of cold calling and the power of completing a quality Retail Profit CNA. This creates a more intimate understanding of a business owner’s objectives and goals.
3. Local Business Prospects are motivated by the value pricing but also, because of the Retail Profit CNA, the AE’s understanding of their objectives and goals and their commitment to the business owner’s success.
Information Request Form: Please fill out the form below to request more information about this program. We will contact you as soon as possible. Your information is NOT shared with any 3RD parties, and is used solely for Gabriel Media to assist you. For an instant response, please call us at 615.491.5034. We look forward to hearing from you. All fields are required.
